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Vanguard CRM logoCRM · Case study

CRM & Workflow Automation

A focused CRM that turns leads, conversations and follow-ups into a single repeatable sales workflow.

Sales & Customer SuccessCRMNext.jsTypeScriptNode.js
Client / BrandVanguard CRM
IndustrySales & Customer Success
Project TypeCRM Platform
Timeline12 weeks
ServicesUX Research, Product Design, Frontend Engineering…
TechnologiesNext.js · TypeScript · Node.js · PostgreSQL
Vanguard CRM — Visual sales pipeline with deal stages
01 · The challenge

A clearer experience for a real business problem.

The sales team tracked leads across spreadsheets and a shared inbox, which made it hard to know which deals needed attention and easy for follow-ups to slip through the cracks.

  • Give reps a single, reliable view of every deal
  • Make the next action on any deal obvious at a glance
  • Automate repetitive follow-up reminders
  • Report on pipeline health without manual spreadsheet work
02 · Our approach

Research, design and engineering in one delivery path.

Interviewed sales reps to map the real day-to-day workflow
Designed a visual pipeline built around deal stages
Built automated reminders and activity logging
Connected email and calendar for a complete deal timeline
Tested with the sales team before full rollout
03 · Solution

What SARWADA built.

We built a visual, stage-based pipeline with drag-and-drop deals, automatic follow-up reminders, and a unified timeline of every call, email and note tied to a contact — replacing spreadsheets with one reliable system.

04 · Key features

Everything the product needed — nothing it didn't.

01Visual sales pipeline

Drag-and-drop deals across configurable stages.

02Contact timeline

Every call, email and note in one place.

03Automated reminders

Follow-up nudges based on deal activity.

04Lead scoring

Prioritize leads based on engagement signals.

05Email integration

Send and log emails without leaving the CRM.

06Pipeline reports

Forecast and conversion reporting by stage.

07Task management

Assign and track follow-up tasks per deal.

08Role-based access

Team, manager and admin permission levels.

05 · Technology stack

Built with a focused, production-grade stack.

Next.jsTypeScriptNode.jsPostgreSQL
06 · Results & impact

Outcomes from the finished product.

✦ 01Centralized pipeline

Every deal and its status visible in one view.

✦ 02Fewer missed follow-ups

Reminders triggered automatically by activity.

✦ 03Faster reporting

Pipeline health available without spreadsheets.

✦ 04Clearer next actions

Reps always know what to do next on a deal.

Build something similar

Have a product or workflow that needs a better digital experience?

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